Website report, 4 September 2026
ProPick Property: your website, August and early September 2026
Your website nearly tripled its traffic in August and started producing real enquiries. The one worth reading twice came from ChatGPT, not from Google.
Traffic
The website nearly tripled
August brought 809 sessions from 191 people, against 285 sessions from 116 people in July. Sessions are up 184 percent and the audience itself is up 65 percent, so this is real new reach rather than the same handful of people coming back more often.
| Month | Sessions | People |
|---|---|---|
| July 2026 | 285 | 116 |
| August 2026 | 809 | 191 |
Where those visits came from, 1 August to 3 September:
| Source | Sessions |
|---|---|
| Direct, typed in or from an untagged link | 682 |
| Google search | 161 |
| 41 | |
| 16 | |
| ChatGPT | 7 |
| MSN and other | 10 |
Direct is the largest block and that is worth understanding rather than celebrating: it holds people who type the address, people who tap a LINE or WhatsApp link, and anyone arriving from a link that carries no tracking tag. Tagging your outgoing links is how that block gets smaller and more honest, and it is on my list.
Google search
Google search
Clicks are up 70 percent month on month and impressions up 218 percent. The click through rate fell because the site is now being shown for far more searches it does not yet rank well for. That is the normal shape at this stage: visibility arrives first, position follows.
| Window | Clicks | Impressions | CTR | Avg position |
|---|---|---|---|---|
| 5 Aug to 1 Sep | 97 | 5,705 | 1.70% | 13.8 |
| 8 Jul to 4 Aug | 57 | 1,796 | 3.17% | 16.0 |
Which pages Google is sending people to:
| Page | Clicks | Impressions | Position |
|---|---|---|---|
| Homepage | 48 | 247 | 26.4 |
| Best areas to live in Bangkok for expats (guide) | 36 | 3,442 | 10.1 |
| Pet friendly condos Bangkok (guide) | 3 | 302 | 11.0 |
| Thailand property fees and taxes for foreign buyers (guide) | 1 | 561 | 8.2 |
| Thonglor vs Ekkamai condo rent (guide) | 1 | 24 | 10.2 |
| Bangkok condos for rent (listings) | 0 | 111 | 23.5 |
| Bangkok condos for sale (listings) | 0 | 77 | 13.3 |
| Condos by BTS station (listings) | 0 | 29 | 16.3 |
Most homepage clicks are people searching the name Pro Pick Property. Beyond your own name, every click comes from one guide: best neighborhoods in Bangkok for expats, best areas to live in Bangkok, best place to live in Bangkok, where to live in Bangkok as an expat. That single page is carrying the site.
The listing pages are the second gap. Bangkok condos for rent, Bangkok condos for sale and the BTS station pages together collected 217 impressions and zero clicks, sitting between position 13 and 23. They are being shown and not chosen. Those are the pages that should carry commercial searches, so they are where I would put the next round of work.
A new channel
A lead from ChatGPT
On 31 August an enquiry arrived on the guide page "rent condo Bangkok expat guide" carrying the tracking tag utm_source=chatgpt.com. Someone asked ChatGPT where to rent in Bangkok, ChatGPT sent them to your guide, and they filled in the form. Analytics counted seven ChatGPT visits to the site between 1 August and 3 September, so this is a small channel, but it is a new one and it converted on its first month.
His name is Bryan Henson. He is in Bangkok from 5 to 15 October with his family on a relocation trip. He wants a furnished two bedroom high rise condo of 70 square metres or more in Thonglor, Ekkamai or Phrom Phong, near international schools. He asked for one person to arrange a concentrated set of viewings, not a stream of listings. He also asked whether any owner would consider a legitimate 30 day furnished lease from 5 October.
It is the strongest enquiry the website has produced, and it came from an AI answer rather than a search result. Your guides are being read by AI assistants and handed to real people: a channel you did not have last month, and one worth watching.
He lands at the start of October and wants viewings arranged, so he needs a reply this week.
The enquiry form
The website has started producing
The contact form has produced three real enquiries since it went live. My own test submissions are not counted, and there are four of those in the database. Two of the three real ones arrived in the last five days, so the website has only just started working as a channel.
| Date | What came in | Source |
|---|---|---|
| 9 July 2026 | An enquiry about listing PP-00040 | Direct |
| 31 August 2026 | A relocating family from the United States, October viewings | ChatGPT |
| 1 September 2026 | Listing PP-00127, budget 80,000 baht, Sukhumvit | Direct |
One real problem sat behind those numbers and it is now fixed. Every enquiry was being saved correctly, but the notification email never went out, so an enquiry could sit unseen in the dashboard. The form now sends, records the message identifier and marks the lead as notified, and a health check sends a real test email so this cannot fail quietly again. The two missed enquiries, Bryan Henson from 31 August and PP-00127 from 1 September, reached your inbox on 4 September, each with a line saying how long it had been waiting.
Site health
Health and speed
Measured live this morning with Google Lighthouse against propickproperty.com.
| Score | Mobile | Desktop |
|---|---|---|
| Performance | 76 | 99 |
| Accessibility | 100 | 100 |
| Best practices | 100 | 100 |
| Search engine readiness | 100 | 100 |
The server answers in 10 milliseconds and nothing on the page shifts while it loads. The one weak number is mobile performance, and I will name it rather than round it up: on a deliberately slow simulated phone connection the main hero image takes 7.1 seconds to finish painting. Desktop is effectively perfect at 0.8 seconds. Fixing the mobile hero image is the next site task and it is the single change that moves that 76.
Three things run on their own in the background and all three passed this week. An automated health check submits a real test enquiry through the live form every three days, confirms it lands in the database, then deletes it: last run 4 September, passed. The database is backed up daily, and the last seven backups all completed, most recently 3 September. The site itself has stayed up throughout, answering in well under a tenth of a second.
I also hardened the listings data. The private owner notes on your listings, which hold owner names, mobile numbers and LINE identifiers, are now locked at the database level so only a signed in agent can read them. The public feed the website runs on returns just the 29 fields the site actually needs, and the same lock now covers leads, deals and enquiries. The live site, the listing pages, the photos and the watermarks are all unchanged and were checked after the change.
Site work
What changed on the site this month
You sent 11 requests through the feedback button since 1 August. All 11 are shipped and closed.
| Date | What you asked for | What shipped |
|---|---|---|
| 4 Aug | PP-00024 was published but "view on site" gave a 404 | Published property links fixed across the site |
| 6 Aug | Add Samut Prakan to the agent property search | Samut Prakan province and all its districts added |
| 11 Aug | The district list stopped at Rama 3, no Watthana | The dropdown was clipping below the fold; fixed and now grouped by zone |
| 13 Aug | Reference code search did not work on your phone | Mobile search now applies as soon as you leave the field |
| 17 Aug | The Contact us LINE button on the public site | Button wired to your LINE account |
| 17 Aug | Public contact name should be Pro Pick, not Mameaw | Contact copy changed across the front end |
| 22 Aug | Add the company address | Pro Pick Property Co., Ltd., 1106 Sukhumvit Road, Phra Khanong, added to the footer |
| 31 Aug | Add Phra Nakhon district | District added |
| 31 Aug | Point the LINE button at lin.ee/NBW5LQJ | Link updated |
| 1 Sep | Add the lead status "Unresponsive" | Status added to the CRM |
| 1 Sep | Property photos too small on both mobile and desktop | Gallery sizing reworked on both |
Median time from your message to it being live was under two days.
Your ads question
Your Instagram ads question
You asked on 31 August how to read an Instagram campaign that ran two days with no leads and a cost per result you find high.
Two days is too early to judge a Meta campaign. It spends its first days learning who responds, and cost per result almost always starts high and falls once it has data. Judging it at 48 hours means judging the learning phase, not the campaign.
The second problem is measurement, and this one I can fix. Instagram sent 41 sessions to the website between 1 August and 3 September, but nothing in those visits distinguishes a paid click from an organic one, because neither carries a campaign tag. In your CRM you logged 20 Social Media leads in August, which is your team's own record, and it has the same limitation: paid and organic are stored the same way. So even a campaign that is working cannot be proven working today.
Send me five screenshots:
- The campaign objective.
- The daily budget.
- The audience setting.
- The creative.
- The results column with cost per result.
With those five I can name what to change. I will also add campaign tagging to the site links, so the next campaign is measured rather than guessed.
Next
Next
- Reply to Bryan Henson about the October viewings.He arrives 5 October and asked for a concentrated set of viewings.
- Contact the PP-00127 enquiry from 1 September.
- Send the five campaign screenshots.
- Confirm you want paid traffic tagged separately, so the next campaign can be measured.
On my side: fix the mobile hero image to lift the 76, rewrite the fees and taxes guide title and description to win clicks it is already being shown for, and start on the listing pages that collect impressions and no clicks.